Dr. Brandon Chicotsky
Dr. Brandon Chicotsky
Dr. Brandon Chicotsky
Dr. Brandon Chicotsky
Dr. Brandon Chicotsky
Dr. Brandon Chicotsky
Dr. Brandon Chicotsky
Dr. Brandon Chicotsky
Dr. Brandon Chicotsky
Dr. Brandon Chicotsky
Dr. Brandon Chicotsky
Dr. Brandon Chicotsky
Dr. Brandon Chicotsky

A DEDICATION TO TEACHING, DEVELOPING CURRICULA, & LEADING EXPERIENTIAL LEARNING

 

MENU

EXAMPLE OF ONLINE ASYNCHRONOUS LEARNING (2017)

 

Master's Seminar (Online)

Group Leadership

 

The next generation of organizational leaders is represented in this compilation. The course pertaining to this book is Group Leadership: Small Groups, Teams and High-Performance Teams (COM 560). This is a master’s seminar from the Communication Studies Department of the College of Communication and Information Sciences at The University of Alabama (UA). 

This master’s seminar was offered in an asynchronistic format, guided by a schedule of readings, online weekly engagements, collaborate projects, and deep-dives into case studies, which involved in-person visits to various organizations from the students enrolled in the course. The course assignments maximized practical application for the business marketplace. 

The book includes student commentary, discourse, inquiry, exploration, reflection, and deliberation. This rich content was collected and curated by an engagement software called Packback (visit Packback.co/questions to learn more).

 

Content in this book is derived from Packback’s online curiosity stream, which is a platform where students and professors ask questions, post responses, and engage in course-related dialogue. The platform elevated student and showcased the next generation’s intellectual curiosity regarding group leadership in various contexts. Readers of this book will be edified, inspired, and motivated to explore the many applications of communication studies. discourse, generated new revelations pertaining to the course topics,

 

 

 

Available in Print or Electronically

EXAMPLE OF EXPERIENTIAL LEARNING (2016)

 

Dr. Brandon Chicotsky partnered with Sherra E. Wagner, Senior Manager of Nissan Marketing, and Matt Ochab, former Account Director at Critical Mass (the in-house advertising agency contracted with Nissan) to initiate regional research.

 

The course, APR 280, conducted formal research under Dr. Chicotsky's oversight involving survey analysis and advertising strategy. Empirical and qualitative assessments were presented by students from the course at the Nissan headquarters at the end of the semester.

Nissan's advertising and marketing executives attended the final presentation of research results, which was held at the Nissan headquarters.

 

The presentation helped shape Nissan's on-campus marketing strategy for the region.

FORTHCOMING LECTURESHIP, SUMMER & FALL 2019

 

New York University

Division of Programs in Business in the School of Professional Studies

Social Media and the Brand (INTG 2100), Master's Seminar          

Summer, 2019: 1 section (13 students total)                            

  • A "deep dive" and simulation of the intersection of data science, online media, and marketing practice.

Johns Hopkins University

Carey Business School

Business Leadership and Human Values (BU 131), Master's Seminar          

Summer, 2019: 4 sections (108 students total)                            

  • A discursive and reading-intensive seminar focused on humanity and ethical responsibilities in business markets.

  • Course adapted from Dr. Lindsay Thompson, a faculty mentor and leading ethicist in academia. 

Business Communication (BU 120), Master's Seminar          

Fall 1 and 2, 2019: section assignments TBD.                                    

  • An interactive and project-based seminar focused on various aspects of communications in a business context.

The University of Alabama

College of Communication and Information Sciences

Group Leadership (COM 695), Graduate Asynchronous Online Seminar          

Summer, 2019: 1 sections (10 students).                                    

  • Developed an online course with an emphasis on experiential learning.

CURRICULA DEVELOPMENT

 

New York University

Division of Programs in Business in the School of Professional Studies

 

Social Media and the Brand (INTG 2100), Master's Seminar          

Spring and Summer, 2019: 2 sections (28 students total)                            

  • A "deep dive" and simulation of the intersection of data science, online media, and marketing practice.

Capstone (INTG 4000), Master's Seminar          

Spring, 2019: 2 sections (32 students total)                            

  • The final course in the Integrated Masters program, which focuses on a comprehensive go-to-market strategy, financial plan, marketing plan, and pitch to industry judges.

Johns Hopkins University

Carey Business School

 

Business Leadership and Human Values (BU 131), Master's Seminar          

Sections Taught (5), Forthcoming Sections in 2018 (6)                        *Course adapted from Dr. Lindsay Thompson.     

  • Developed curriculum module titled, "Innovation Ethics" (required by all Global MBA students to learn). 

  • Organized committee of new instructors to review course's organizational framework.

  • Contributed to guest lecture protocol (and syllabus integration) and Blackboard build-out. ​

 

The University of Alabama

Department of Communication Studies 

Organizational Models in Media Entrepreneurship (COM 495/595), Undergrad-Grad Online Seminar          

Forthcoming: Fall, 2018: 1 sections (10 students).                                    

  • Initiated and developed an online course with an emphasis on experiential learning.

 

The University of Alabama

Honors College

 

Information and Society: Digital Management (CIS 201), Undergraduate Honors Seminar

Spring, 2017: 1 section, 20 students

  • Topics covered the intersection of data and security pertaining to internal and external corporate stakeholders.

 

 

The University of Alabama

Department of Advertising and Public Relations

Investigation and Insights (APR 280), Undergraduate Course

4 sections, 30-50 students

  • Secured Nissan as a client-partner, served on curriculum development committee.

  • Oversaw research that provided regional insights to inform Nissan's marketing approach. More at APR280.com.

 

 

The University of Alabama

Osher Lifelong Learning Institute and Continuing Education

 

The Business of Celebrity in Social Media, Open Course for Industry and Age 65+

Fall, 2015: 1 section, 20 students

  • Topics covered online brand amplification and profit-driven online marketing strategies of brand personas.

PREVIOUS COURSE LECTURESHIP & INSTRUCTION, 2014 - 2018

 

Johns Hopkins University

Carey Business School

 

Business Leadership and Human Values (BU 131), Master's Seminar          

Summer 2017, Fall 2017, Summer 2018, Fall 2018; 9 sections                              

  • A discursive and reading-intensive seminar focused on human values and ethical responsibilities.

  • Course adapted from Dr. Lindsay Thompson, a faculty mentor and leading ethicist in academia.

 

 

The University of Alabama

College of Communication and Information Sciences

 

Group Leadership (COM 560), Master's Seminar

Summer 2017: 1 section, 13 students

  • Asynchronous curriculum utilizing multiple media platforms to encourage engagement. 

  • Course adapted from Dr. Clifford Hataway.

​ ​

 

The University of Alabama

Osher Lifelong Learning Institute and Continuing Education

 

 

The Business of Celebrity in Social Media, Open Course for Industry and age 65+

Fall, 2015: 1 section, 20 students

  • Topics covered online brand amplification and profit-driven online marketing strategies of brand personas.

 

The University of Alabama

College of Communication and Information Sciences

 

Public Relations Writing (APR 332), Undergraduate Course

3 sections, 15-20 students

  • Assignments included PR strategy pertaining to corporate quarterly earnings reports. More at APR332.com.

 

Introduction to Mass Communications (MC 101), Undergraduate Course

3 sections, 60-170 students

  • Recruited in-person guest lectures from various industry (e.g., COO of Equinix).

 

GUEST LECTURES

 

 

Cornell University, SC Johnson College of Business                                                                              Spring 2019
Lecture: “Intersection of Technology and Management Communication”
Faculty Seminar.
Organizer: Amy Newman, Senior Lecturer in Management Communication

 

New York University, School of Professional Studies, Business Division                                                  Fall 2018
Lecture: “Trends Shaping Integrated Marketing Communications”
Faculty Seminar on Curriculum Design.
Organizer: Michael Diamond, Academic Director and Clinical Professor

Indiana University Kelley School of Business, Dep. of Management & Entrepreneurship               Fall 2018
Lecture: “Trends and Pedagogical Reflections for Business Instruction”
Faculty Seminar on Pedagogy, Course Design, and International Business.
Organizer: Dr. Roberto Garcia, Young-Jin Kim Distinguished Clinical Professor of Int. Business

 

Pennsylvania State University - Erie                                                                                                               Fall 2018
Lecture: “On Experiential Learning”
Faculty Seminar on Pedagogy, Course Design, and Industry Engagement. View summary here.
Organizer: Dr. Qi Dunsworth, Director of the Center for Teaching Initiatives

 

Rice University, Jones Graduate School of Business, Dep. of Business Communication                  Spring 2018
Lecture: “Future Equity and International Deal Flow in Venture Capital”
Faculty Seminar on Emerging Markets
Organizer: Janet Moore

 

The University of Vermont, College of Agriculture and Life Sciences                                                   Spring 2018
Lecture: “The Crypto Conundrum: Challenges in Marketing Communication”
Faculty Seminar on Innovation Ethics
Organized by the Department of Community Development and Applied Economics

Johns Hopkins University, Carey Business School                                                                                 Spring 2018
Lecture: “Case Study Method: Apple, Amazon, Facebook, and Google”
Business Residency Forum, Business Communication Master’s Session (BU 601)
Organizer: Kathryn Kelley, Global MBA Academic Program Coordinator

 

The University of Alabama, Department of Advertising and Public Relations                                      Spring 2018
Lecture: “Branding and Marketing for Practitioners: Convergence, Methods, and Client Profiles”
Undergraduate Course: Investigation and Insights (APR 280)
Instructor: Dr. Ethan Stokes

 

St. Mary’s University, Department of English and Communication Studies                                          Spring 2018
Business and Professional Communication (CM 2333)
Lecture: “Organizational Ethics and Challenges of Emerging Markets”
Instructor: Dr. Amanda Kennedy

Master’s Seminar in Integrated Marketing, New York University                                                  2015 / 2016 / 2017

Three guest lectures covering “Brand Image Management in Digital Media”.

Department of Strategic Communication, Marketing and Media Management.

Instructor: David L. Zion.

Account Management, ISC 351, The University of Kentucky                                                                 2017, Spring

Lecture: “New Market Challenges with Investment Deal Flow

Department of Integrated Strategic Communication

Instructor: Dr. Beth Barnes

Advanced Organizational Communication, COM 461, University of Puget Sound                              2017, Spring

Lecture: “Applied Theories of Organizational Communication to Contemporary Crisis”.

Department of Communication Studies

Instructor: Dr. Renee Houston

 

Sports and Media, CNHH 104, Bellarmine University                                                                              2017, Spring

Lecture: “New Media Landscape of Sport Production”

School of Communication

Instructor: Dr. Gary Fogle

Doctoral Seminar on Pedagogy, CIS 601, The University of Alabama                                                   2017, Spring

Lecture: “Innovative Teaching Methods: Incorporating Effective Tech.”

College of Communication and Information Sciences

Instructor: Dr. Alexa Chilcutt

Interpersonal Communication, COM 320, The University of Alabama                                                       2017, Fall

Lecture: “Perception and Framing: Viral Media’s Influence on Personal Branding.”

College of Communication and Information Sciences

Instructor: Dr. Darrin Griffin

Intro. to Business Management, MGT 201, The University of Tennessee-Knoxville                         2016, Summer

Lecture: “Upward Management for Millennials.”

Management Department; Haslam College of Business

Instructor: Holly Jean Greene

Mentoring, HES 225, The University of Alabama                                                                                     2016, Spring

Lecture: “Millennial Brand Image Management.”

The College of Human Environmental Sciences

Instructor: Dr. Tim Hebson, Dean of Students at The University of Alabama

Lambda Pi Eta, National Communication Honor Society, The University of Alabama                              2015, Fall

Featured Guest Speaker: “The Convergence of Public Relations and Business Management.”

Public Speaking Instruction, COM 123, The University of Alabama 2015, Fall

Lecture: “Brand Management and Public Speaking.”

College of Communication and Information Sciences

Instructor: Dr. Alexa S. Chilcutt

Graduate Orientation for Ph.D. students, The University of Alabama                                                        2015, Fall

Invited panelist: “Effective teaching methods, important protocols, and grading advice.”

Organizer: Dr. Shuhua Zhou, Graduate Director in the College of Communication and Information

Sciences

Sports Media: Moody College of Communications, The University of Texas at Austin                      2015, Spring

Lecture: “Sports Branding and Viral Media Management.”

Stan Richards School of Advertising and Public Relations

Instructor: Dr. Steve A. Wille

PROFESSIONAL DEVELOPMENT

TO STRENGTHEN PEDAGOGY

 

Diversity: Skills for Collaboration                                                                                        Fall 2018

  • A training module pertaining to workplace diversity involving equal protections, hiring practices,

and organizational liabilities. Office of Institutional Equity at Johns Hopkins University.
 

Developing the Next Generation                                                                                        Summer 2018

  • A SkillSoft professional development module from Johns Hopkins University regarding

generational insights involving technology, social media, and learning behaviors.
 

Communicating with a Cross-Cultural Audience                                                                Spring 2018

  • A SkillSoft professional development module from Johns Hopkins University about how cultural

differences affect communication and how to avoid pitfalls with cross-cultural audiences.

Diversity Matters: Faculty Searches                                                                                   February 2018

  • A training focused on identifying unknown biases and intentional hiring; offered by the Office of Institutional Equity; directed by Provost Caroline Laguerre-Brown at Johns Hopkins University.

 

Managing Challenging Students Workshop                                                                        February 2018

  • A workshop offered by the Johns Hopkins Student Assistance Program (JHSAP.org) to address various scenarios of potential professor-student exchanges and processes for reporting.

 

Managing Workplace Diversity                                                                                         December 2017

  • A six-hour immersive professional development training offered by the Johns Hopkins University Talent Management and Organizational Development Department.

 

Identifying, Managing, and Referring Distressed Students                                              December 2017

  • A training offered by the Johns Hopkins Student Assistance Program (JHSAP.org) to address health and wellness concerns that staff and faculty experience with students.

 

Navigating Currents of Teaching                                                                                      December 2017

Hosted by Dr. Peter Ariev, Associate Director of Teaching Development at Hopkins                                               

  • A teaching engagement workshop aimed at exploring various instructional techniques to meet diverse needs of students.

 

Diversity and Inclusion: 21st Century Higher Education                                                       August 2017

  • A professional development seminar offered by the Johns Hopkins University Talent Management and Organizational Development Department.

 

GALLERY OF GUEST SPEAKERS FROM INDUSTRY

Scroll over the image to view the description.

Dr. Brandon Chicotsky

Brian Fletcher is the CEO of FootPrints Home Care, the largest provider of pediatric home care nursing in New Mexico. As a graduate of Berkeley, and with a background in finance as a project manager, our international master's students appreciated learning about Brian's journey in the small business economy. His managerial insight included references to diffusion of innovations models, which were relevant to this week's curriculum on business communication.

Dr. Brandon Chicotsky

Over 30 years of executive leadership and organizational design informed Mr. Abid Butt's phenomenal guest lecture to my master's students in finance. Abid's experience includes REIT asset management with a $22 billion market cap. He recently served as CEO of Banyan Tree Hotels and Resorts. Abid is also a proud alumnus of The Johns Hopkins University Carey Business School. We appreciated his insight on macro-market evaluation, brand positioning, and international operational management.

Dr. Brandon Chicotsky

Joshua Hone, Vice President of Business Development at https://Quorum.us, joined us today to discuss business communication in the context of bootstrapped international growth and point-of-sale process with Fortune 100 clientele.

Dr. Brandon Chicotsky

Master's students in information systems explored growth models for NGOs and associations. Their interest in business ethics and local social impact leaders inspired a visit from Donald Curtis, the founder and Executive Director of SOUL. Mr. Curtis's expanding organization provides academic, athletic, and professional enrichment opportunities for low-income youth. SOUL has partnered with PWC, Goldman Sachs, Merrill Lynch, and Comcast, among other strategic growth agents.

Dr. Brandon Chicotsky

Master's students in information systems explored growth models for NGOs and associations. Their interest in business ethics and local social impact leaders inspired a visit from Donald Curtis, the founder and Executive Director of SOUL. Mr. Curtis's expanding organization provides academic, athletic, and professional enrichment opportunities for low-income youth. SOUL has partnered with PWC, Goldman Sachs, Merrill Lynch, and Comcast, among other strategic growth agents.

Dr. Brandon Chicotsky

Mia Dennis Contreras from The Carlyle Group (global asset management) reflected on over 15 years experience working toward conscientious capitalism. Carlyle is among the world’s largest private equity firms with more than $81.8 billion under management. My master's students at the Johns Hopkins University Carey Business School appreciated learning about responsible talent acquisition strategies and various employee verticals in finance.

Dr. Brandon Chicotsky

It was a pleasure hosting Juan Cardona at the Johns Hopkins University Carey Business School, who leads over $300 million of mixed-use urban development. His firm’s investment strategy, along with their consulting and development approach, focus on creating sustainable neighborhoods infused with vibrant commercialism.

Dr. Brandon Chicotsky

It was a pleasure hosting Jay Liska, the Director of Marketing at Lupin Pharmaceuticals, at the Johns Hopkins University Carey Business School. Our international master's students had a unique opportunity to learn about social consciousness in a market space with challenges pertaining to price-settings, distribution in impoverished areas of the world, and ROI demands of necessary R&D.

Dr. Brandon Chicotsky

Former Secretary of State of Maryland, Mary Kane, offered insight about conscientious capitalism while reflecting on her current role as President and CEO of Sister Cities International. Her remarks were also informed by her tenure from 2007- 2011 as Executive Director of the U.S. Chamber of Commerce. It was a privilege hosting Secretary Kane's visit for a meaningful exchange with our international master's students in finance at the Johns Hopkins University Carey Business School.

Legg Mason

Kristin Kosmides is Managing Director and Head of Corporate Social Responsibility (CSR) at Legg Mason Global Asset Management and has led the group since its founding in 2008. Meggan (Smith) Saulo is Managing Director and Head of Global Total Rewards at Legg Mason. She has held a variety of leadership posts in every functional area of compensation. My master's students at Hopkins appreciated their insight about corporate giving strategies and community community investment programs.

Dr. Brandon Chicotsky

Eddie Tuvin is Senior Vice President at City First Bank, which is part of America's Community Development Financial Institutions Fund (CDFI Fund). The fund helps promote economic revitalization throughout the United States. Eddie is a spirited alumnus of The Johns Hopkins University Carey Business School. My master's students appreciated his reflections on corporate finance, business development, and operational risk management, among other specialties from Eddie's storied career.

Dr. Brandon Chicotsky

Kylie Narantsin Jia is the CEO of Action Vantage, which offers management consulting for companies seeking emerging market strategies. Kylie also serves as Vice President of the U.S. China Chamber and dedicates time as a TV producer and anchor in the D.C. area. Kylie’s expertise includes areas of international growth expansion, profit enhancement, and corporate restructuring. It was a pleasure hosting her visit at The Johns Hopkins University Carey Business School.

Navy

Mr. Yaseen Farooq from The U.S. Department of Defense's Naval Surface Warfare Center engaged master's students in information systems at The Johns Hopkins University Carey Business School. Mr. Farooq is a multilingual Project Manager focused on Navy surface ships around the world. He provided insight on challenges involving various stakeholding communities and large-scale asset oversight.

JHU

Alex Wirth is the youngest appointment ever by the State Department to serve on the U.S. National Commission for UNESCO. He is the founder and CEO of Quorum.us and is well-covered in business news for serving notable clientele (e.g., General Motors, Toyota, The United Nations Foundation, and The Podesta Group). Alex's discussion to my master's students over the "social conscience" covered data-driven insights, startup executive management, and for-profit modeling.

SocialMatters.ai

JD Chang is the CEO and founder of SocialMatters.ai, which offers artificial intelligence for sales in the LinkedIn marketplace. JD discussed the digital marketplace, engaging funding channels, and business communication strategy. My master's students in information systems at The Johns Hopkins University Carey Business School gained insight on strategic business development from the perspective of a company founder. Other topics of interest involved data sourcing and fundraising.

Dr. Brandon Chicotsky

I enjoyed engaging Dandan (Diana) Lyu from John Swire & Sons, a UK diversified conglomerate with an extensive Asia Pacific presence. Diana previously consulted in-house for Cathay Pacific Airways in Hong Kong and Sydney. She currently conducts her work from Swire's China Representative Office in Beijing as a Manager. My master's students in finance appreciated learning about her work in operations, international relations, and regional management.

Dr. Brandon Chicotsky

It was a pleasure hosting alumnus, Tom Leaton, Director of Securities Analysis at Fannie Mae. Our international master's students in finance at the Johns Hopkins University Carey Business School gained firsthand knowledge of the recent housing crisis, associated policy with toxic assets, and impending challenges in the marketplace. Mr. Leaton has extensive experience leading high-visibility production and project teams within the Financial and Professional Services industries.

Global Insight

Christopher Monnot is the Vice President of Finance and Controller of IMRIS, Deerfield Imaging (IMRIS Inc.), which is an international medical equipment company specializing in intra-operative imaging. A featured product includes, “IMRIS Surgical Theatre”, which are sold globally to hospitals delivering clinical services to patients. The Chinese healthcare market is also one of IMRIS Inc.'s major international business centers. My master's students appreciated his global insight.

Dr. Brandon Chicotsky

It was a pleasure hosting Yuanfeng Luo from Lexus-China to discuss the critical role of strategic business communication when addressing multinational verticals. Yuanfeng is a proud alumnus of the Johns Hopkins University Carey Business School. Our master's students in finance appreciated his insight on brand positioning in over 70 countries and territories around the world.

JHU

Dr. Jeff Yen (on the screen) is an experimental physicist who has worked in cosmology and condensed matter physics searching for dark matter. His company, Etherdyne Technologies Inc. (ETi), creates and provides wireless-power-enabled (WPE) environments that can deliver power at a long range to multiple devices simultaneously. My master's students at the Johns Hopkins University Carey Business School engaged Dr. Yen on topics related to responsible security protocols for the "Internet of things".

JHU

Yang Pu joined us from Great Wall Asset Management Corporation, which was designated by the Chinese Ministry of Finance as one of four institutions offering integrated finance to manage assets of a national, state-owned bank. In Mr. Pu's managerial role, he contributes to the acquisition and maintenance of over $1 billion of capital. He primarily works in the investment banking division which has a heavy marketing component for financial products.

JHU

Mr. Keegan Nanan's managerial role at Allied Physician Services, a health care company with expanding pediatric services, informed his commentary on strategic communication. My master's students in information systems also appreciated Mr. Nanan's breadth of experience from 13 years in executive leadership involving international retail product trade. Mr. Nanan is also a proud alumnus of Johns Hopkins University Carey Business School.

David Anderson

Dr. David Anderson is a former Director at Citigroup. His career in global finance includes infrastructure modernization and reform in developing countries, which was highly relevant for today's lecture involving multicultural business communication. After leaving Citigroup, David began serving as an Executive Vice President at a leading educational NGO where he is responsible for driving strategy and partnership development.

Garry Hays

Mr. Gerry Hays is the CEO of Slane Capital, which focuses on early-stage investments. He is also the founder of Kingmaker Foods, which is among the many companies Mr. Hays has established, invested, or mentored. Along with serial entrepreneurship, Mr. Hays is a senior lecturer at Indiana University's Kelley Business School, which is a fitting role for a recipient of the 40 Under 40 Award by the Indianapolis Business Journal, among other awards involving technology and innovation.

Dr. Brandon Chicotsky

Dr. Hermann Liu is a managing partner at Andra Capital, a technology growth-fund based in Silicon Valley. This venture fund focuses on late-stage rounds in the tech sector. As a graduate of Harvard's Kennedy School, Dr. Liu began his career consulting with Charles Schwab. He later became a partner at Nanbo Consulting and served as president of Global Financial Technology. The firm has a heavy focus on the Chinese financial market.

Dr. Brandon Chicotsky

Xiaochen Zhang, founder of Silicon Valley Frontier Labs, provided insight to the next generation of leaders in finance at the Johns Hopkins University Carey Business School. For our international students from China, Mr. Zhang's journey was undoubtedly compelling. From his previous work with former UN Secretary General Ban Ki-moon to his current endeavors with international banking and blockchain technology, Mr. Zhang's lessons serve as a guiding voice for our master's students.

 

MEDIA CLIPS FROM LECTURE