FORMAL SCHOLARSHIP AND RESEARCH CONTRIBUTIONS CENTERED ON BRANDING AND CAPITAL MARKETS
RESEARCH ON BRANDING, MEDIA, AND CAPITAL MARKETS
Chicotsky, B., & Heiss, S. (2019). Slogan-like summaries: a pedagogical approach. Accepted to the Syllabus Journal. Publication in November 2019.
Chicotsky, B. & Qiao, F. (2018). Laughing and yelling through yaks: A Content analysis of Yik Yak, exploring humor topics, types, styles and user motives in the anonymous social media environment. Awarded Top Student Paper, Southern States Communication Association Conference (2017). Accepted with a publishing date of May 31st, 2018 in Journal of Social Media in Society.
Chicotsky, B., Qiao, F. (2016). Athletes as the new investment vehicle: Advancing the meaning of brand personas in sports media. In A.C. Billings and K.A. Brown (Eds.) Evolution of the Modern Sports Fan. Lanham: MD: Lexington Books.
Chicotsky, B. (2018). Entrepreneurship as a Student Experience and State of Mind. In M.G. Strawser (Ed.) Transformative Student Experiences in Higher Education: Meeting the Needs of the 21st Century Student and Modern Workplace. Lanham, MD: Lexington Books.
Chicotsky, B. & Qiao, F. (2016). Athletes as the new investment vehicle: advancing the meaning of brand personas in sports media. In A.C. Billings and K.A. Brown (Eds.) Evolution of the Modern Sports Fan. Lanham: MD: Lexington Books.
PUBLISHED RESEARCH ON BRAND PARADIES
Qiao, F., Chicotsky, B., Billings, A. (2016). Loving “Mapple Store” but Hating “Sprawl-
Mart”: A Case Study of Parodies in the Simpsons. Published in KOME Journal;
Presented at the Marketing Edge Research Summit, Oct. 4th, 2015.
WORKS UNDER REVIEW
Chicotsky, B., & Qiao, F. (2019). The brand persona: operationalizing a synthesis of brand equity and
social capital. Submitted to Communication and Sport. Also submitted and under review for a
conference presentation with the National Business and Economics Society (2020).
Chicotsky, B., Qiao, F., Billings, A., & Allaway, A. (2019). Perceived promotional value and
popularity in social media: a brand analysis of sport personas. Submitted to Communication and
Sport. Also submitted and under review for a conference presentation with the National
Communication Association (2019).
WORKS IN PROGRESS
Chicotsky, B. (2019). Student evaluations of teaching: a methodological review. Completed literature
review. In search of a conference.
Chicotsky, B., & Lembke, A. (2019). Condition branding gets a dose of resistance: a backlash of
consumer sentiment. Working paper (proposal stage, ready for Institutional Review Board), co-
author from the Stanford faculty and Medical Center.
Chicotsky, B. (2020). Innovation Ethics. In L. Thompson (Ed.) Market Insights: Business Leadership
and Human Values. Oxford, U.K.: Oxford University Press. Project deadline has been set.
Griffin, D., & Chicotsky, B. (2020). Deception brand marketing: cryptocurrency and faux value.
Chicotsky, B. (2020). SWOT stocks and brand evaluations: a market analysis approach for dividend
equities. Book contract offer by Lexington Books Publishing (currently negotiating terms).
Dr. Chicotsky and Dr. Qiao receiving research awards at the 2016 Southern States Communication Association Conference.
Dr. Chicotsky with the seminal authors of Agenda Setting Theory.
Scroll over the image to view the description.
Dr. Chicotsky with Dr. Andrew C. Billings, the world's leading sports media scholar. Dr. Billings holds the Ronald Reagan Chair of Broadcasting in the College of Communication at the University of Alabama. He studies sports communication and mass media, particularly focusing on the portrayal of identity within televised sport.
From left to right: Dr. Eyun-Jung Ki, Dr. Andrew Billings, Dr. Michael Parrott, and Dr. Arthur Allaway (absent in this photo is Dr. Karla Gower).
INQUIRIES ON BRAND IMAGE CONSTRUCTION
Brand & Communications Lead, TCU Sales & Customer Insights Center
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